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New Insights in Agriculture and Agropreneurship

Recreational Agriculture is the innovative industry of agriculture which emerged since 1960s in Taiwan, and it has been officially promoted by the public sector. Until September 2017, there were 309 recreational farms and 82 recreational agriculture districts in Taiwan. Today, Taiwan agriculture revolves around the Experience Economy and the trend of recreational agriculture continues to boom. Consumers want to create memorable experiences and unique psychological feelings to fulfil their spiritual satisfaction, hence, this increases the farmers’ income and promotes rounded development of the urban & rural areas.

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